The Rich And Poor Of Instagram.
I have had my little corner of the Instagram since 2012, I love my followers all 786 as I type this and they have all been hard earned. I started off posting everything from my dinner to the worst filters on everything. Then over the years I have toned it down a little and recently I have been trying really hard with my photos and editing. I will confess I don't spend a huge amount of time interacting on the app which I know is my downfall but I do have a small but loyal following who have been with me years, some from the very start. Insta Stories are my total addiction, a place where I can spend hours at a time if I was let.
That being said Instagram is a tough place to be at the moment, its a very unfair place with a very uneven playing field that I fear will only get worse over time. A week or so before Christmas one of my favourite photographers on Instagram, Julia from Stylonylon did an Instagram live where she talked about her thoughts on Instagram at the moment. As I listened to her talk about followers, different accounts and growth I realised that what I felt wasn't a whole lot different to most others. The way I see Instagram at the moment is it's like a country, a country of two halves the rich and the poor and Instagram is the ruler of it all. The rich, those with the bigger numbers well they like most rich people get richer. These are the posts Instagram want to promote, they want the world to see these accounts. These are the accounts which will be shown to you on a daily basis because these are the money makers, the influencers that give Instagram a good name.
Then you have the poor, like the steerage passengers on the Titanic, those that really don't need to been seen. Just kept below deck never really getting a chance to move forward or get above themselves. These are the accounts that will stay working away, trying their best but only ever growing at a very small rate if at all. these are some really great accounts with a lot more engaged followers than the larger ones but there is nothing to be made from them. These are also the accounts that brands also ignore due to their small following.
Then somewhere in the middle you have the slightly more well off in the world of Instagram who buy followers in the hope that they will get into the rich group. How can the poor compete with this group. Now I am part of the poor in this Instagram world, I have a very loyal following and really good views on my stories but because I have such a small following in the world of Instagram there is really very little need for me to be there. There is very little need to show my posts to the wider world because what can be made from them. Brands are in the same boat while the smaller accounts might possibly have a much more engaged following who would actually trust the account they are following there is very little to be made from them. This I can understand from a business point of view, you need to go where the views and possible sales are.
There was a time when Instagram was a level playing field, everyone had the same chance as everyone else and Instagram promoted the large and the small equally. If your content was good and you were consistent you had the same chance as everyone else. Then it all changed and now there is nothing level or fair about it. All that being said I have worked damn hard to get my 700+ followers, my content is never going to be breath taking but its the best I can do and on my stories between 100 and 150 of my followers what all my boring stories. I have never and will never buy followers even though some days it's very tempting, believe me but thats not the account I want. I want my followers to be there because they want to be, they enjoy and trust the content I make even the boring stories.
Since working out the world of Instagram in my head I applaud those that have made it to the big time. Your hard work is showing and you deserve all the good that comes from it. To those that have ever bought followers why didn't you just enjoy how far you had come on your own. Lastly to all the other small accounts like mine, hug your followers because they are there just for you, what you create and share with the world. We will grow slowly I am sure with time and hard work and even though I fear Instagram world will try to slowly get rid of us I don't intend on going anywhere.
So what are your thought's on the world of Instagram? Are you a small or large account?